Email Marketing Jobs for Students

Email marketing isn't dead—it's thriving. And it's a great opportunity for students looking to break into marketing.

Why Email Marketing?

• High ROI: $42 return for every $1 spent
• Growing demand: Every business needs email
• Measurable: Clear metrics for success
• Transferable skills: Writing, strategy, analytics

Email Marketing Roles

Email Copywriter

• Write email content
• Subject lines
• CTAs and body copy
• Earning: ₹200-500 per email

Email Designer

• Design email templates
• Responsive layouts
• Visual elements
• Earning: ₹300-600 per template

Email Campaign Manager

• Plan campaigns
• Set up automation
• Analyze results
• Earning: ₹10,000-30,000/month

Skills You Need

Copywriting

• Persuasive writing
• Subject line craft
• Call-to-action writing
• Storytelling

Technical

• Email platforms (Mailchimp, etc.)
• Basic HTML
• A/B testing
• Analytics reading

Strategy

• Understanding funnels
• Segmentation
• Timing
• List management

Free Email Tools

Platforms

• Mailchimp (free up to 500 contacts)
• Sendinblue (free up to 300 emails/day)
• MailerLite (free up to 1000 subscribers)

Copywriting Tools

• Grammarly
• Hemingway Editor
• SubjectLine.com

Design

• Canva email templates
• BEE Free (drag-and-drop)

Types of Emails

Promotional

• Sales announcements
• Discounts and offers
• Product launches

Newsletters

• Weekly updates
• Curated content
• Industry news

Transactional

• Order confirmations
• Shipping updates
• Password resets

Automated Sequences

• Welcome series
• Abandoned cart
• Re-engagement

Learning Path

Week 1-2: Fundamentals

• Email marketing basics
• Platform familiarization
• Simple campaign creation

Week 3-4: Copywriting

• Subject line formulas
• Body copy techniques
• CTA optimization

Week 5-6: Strategy

• Segmentation
• Automation basics
• A/B testing

Week 7-8: Portfolio

• Create sample campaigns
• Mock email sequences
• Case studies

Finding Email Marketing Work

Platforms

• Upwork (search "email marketing")
• Freelancer
• OnlineSideHustle.in

Direct Outreach

• Small businesses
• Coaches/consultants
• E-commerce brands

Agencies

• Digital marketing agencies
• Email-specific agencies

Pricing Your Work

Per Email

• Single promotional: ₹200-400
• Newsletter: ₹300-500
• Sales sequence: ₹500-1000 per email

Monthly Retainer

• Basic: ₹5,000-10,000
• Standard: ₹10,000-20,000
• Premium: ₹20,000-40,000

Portfolio Must-Haves

1. Welcome email sequence (3 emails)
2. Promotional campaign
3. Newsletter template
4. Abandoned cart sequence

Success Tips

• Study emails you receive
• Build a swipe file
• Test and iterate
• Learn from metrics
• Stay updated on trends

Join OnlineSideHustle

Get email marketing projects to build your portfolio!